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About Our Key Brands and Licenses

RC2 is committed to be first to market with innovative toy, collectible, hobby and infant products that are fun to own and use. Critical to our success is our commitment to maintain the value of our products. This is achieved through our years of experience in producing quality products with attention to detail, carefully managing production quantities, and continually freshening our offering of new products at great values.

RC2 is renowned for its wide variety of innovative product lines and brands, including:

The First Years®
Helping parents keep their children healthy, happy and safe by offering products for every stage of a child's development-from feeding to playing to sleeping. First Years products feature enduring licenses like Disney and Sesame Street.
Learn more about The First Years®

Lamaze Infant Development System®
Designed with Lamaze International—America's leading childbirth and early parenting organization—and Yale University child development specialists Drs. Jerome and Dorothy Singer to celebrate developmental “firsts”.
Learn more about Lamaze Infant Development System®

Learning Curve®
A variety of high-quality, award-winning brands of developmental toys designed to inspire creative, imaginative play for children ages birth to 8 years.
Learn more about Learning Curve®

Compass™
Compass™ by Learning Curve® offers a selection of high-quality travel gear items for busy, active families. From safety-conscious infant seats, to fold-and-go booster seats, to strollers and travel systems, our Compass™ travel gear offers unique points of difference.
Learn more about Compass™

Thomas & Friends™ railway systems
From the open-ended play system of the Thomas Wooden Railway to the “fun on the run”, die-cast Take Along Thomas & Friends, we offer two unique ways for little engineers to bring the world of Thomas & Friends to life.
Learn more about the Thomas & Friends Wooden Railway™ and Take Along Thomas & Friends™ railway systems.

Play Town™
Play Town™ is the town that play built, crafted in real wood with colorful plastic accents. Complete with vehicles, playsets, and townspeople, Play Town's open-ended play will encourage children to create their own stories.
Learn more about Play Town™

Bob the Builder®
This hit preschool license is featured in five key product categories, globally appealing to a wide spectrum of consumers.
Learn more about Bob the Builder®

Johnny Lightning®
Licensed vehicles of all makes and models, covering many different eras, automakers, themes, and scales. Specially designed for the adult collector-but just as enjoyable for children-these cars are collectible due to their low production runs.
Learn more about Johnny Lightning®

Battle Wheels™
Enter the world of Battle Wheels™, where radio-controlled warriors fight to rule the universe. Command these gladiators as they smash, slash and skewer their opponents on their way to victory. Train, battle, win!!
Learn more about Battle Wheels™

Ertl®
For more than 50 years, Ertl has set the standard for quality and detail in agricultural die-cast replicas.
Learn more about Ertl®

John Deere®
An uncompromising eye for detail results in the most authentic John Deere scaled replicas, from vintage favorites through the large contemporary machinery of today. RC2’s expansive line of die-cast tractors, implements and construction vehicles represent exceptional play value and collectibility.
Learn more about John Deere®

American Muscle™
The brand of choice for 1:18 scale classic-era cars and activity sets
Learn more about American Muscle™

AMT™ model kits
Are the largest variety of model kits for beginners and experts alike.
Learn more about AMT™ model kits

Custom & Premium
RC2 is a world-class marketer of custom die cast vehicles. RC2 offer Custom & Premium produts for promotions that appeal, excite and sell, RC2 offers a broad selection of vehicle styles from the horse and wagon era to modern stock cars in a variety of scales.

Key Licensing Partners
RC2 Corporation holds licensing agreements with many popular partners including:
  • Case / New Holland®
  • Daimler Chrysler®
  • Disney®
  • Discovery Channel
  • Ford Motor Company®
  • General Motors®
  • Hit Entertainment (Thomas & Friends™ and Bob the Builder™)
  • Honda®
  • John Deere®
  • NHRA®
  • Nickelodeon
  • Polaris®
  • Texaco®
  • Universal Studios®
  • Warner Bros. Studios®


 
RC2 to Acquire Children’s Publishing Division of Publications International, Limited; Addition of Early Learning Platform to Further Strengthen RC2’s Learning Curve Brand
June 23, 2008
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Learning Curve Announces Agreement with Out of the Blue Enterprises to Bring All-New Literacy-Based Super WHY! Toys to Budding “Super Readers” Nationwide!
June 17, 2008
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RC2's Learning Curve Brand Signs Master Toy License for Literacy-Based Super WHY! Animated Series from Out of the Blue Enterprises.
May 28, 2008
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RC2 Reports Results for First Quarter of 2008
April 22, 2008
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RC2 2008 First Quarter Results Conference Call
April 14, 2008
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RC2 Corporation 2007 Annual Report and Definitive Proxy Statement
April 2, 2008
RC2 Corporation 2007 Annual Report and the Definitive Proxy Statement and notice of Annual Meeting of Shareholders to be Held on May 8, 2008.
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The First Years Compass Booster Car Seat receives five-star rating from The National Highway Safety Administration
February 17, 2008
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Toy Fair 2008 Introductions from Learning Curve and Ertl
February 17, 2008
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